A Surprising Difference Between Japanese and U.S. Hospitality, and What It Says About Boundaries

The pleasant art of saying no in Japanese

Kaki Okumura

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Illustrations by Kaki Okumura

When we think about establishing boundaries, we often think of it as something curt, maybe a bit rude, but that we should be unapologetic about it anyways. Yet while I often agree with this sentiment, there is something about the pleasant art of saying no in Japanese.

The major difference between Japanese and American customer service

The sentiment of “the customer is always right” and “everything is negotiable” is prevalent throughout American consumer culture — in food, in lodging, in transportation, and in retail, most Americans approach customer service with the expectation that some negotiating and flexibility in rules can be applied.

But unlike American customer service, Japanese customer service is actually quite stringent with its rules and regulations — you’ll hear ‘no’ quite often. But no one ever really gets that upset about it — why is that so?

Perhaps you’ve asked the waiter to slightly change a menu item, or you asked the retail associate if you could return a sweater where the tag was already cut off. While in the United States you might expect a chance…

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Kaki Okumura
Kaki Okumura

Written by Kaki Okumura

Born in Dallas, raised in New York and Tokyo. I care about helping others learn to live a better, healthier life. My site: www.kakikata.space 🌱

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